Hi, I am Zoha Khalid
A Communication Strategist & Storyteller!
I work at the intersection of strategy, storytelling, and social impact—helping complex ideas become clear, human, and easy to understand.
With over a decade of experience across nonprofits, humanitarian aid, development consulting, academia, and media, I specialize in communication that builds trust, shapes perception, and creates meaningful engagement. My work is grounded in the belief that good communication isn’t about saying more—it’s about saying the right thing, clearly, to the right audience.
I don’t believe in one-size-fits-all solutions. Every organization operates within its own context, challenges, and goals. That’s why my approach is collaborative and tailored—combining strategic thinking, communication research, and hands-on delivery to design messages and campaigns that feel authentic and effective.
What I do:
Communication Strategy & Digital Engagement
Designing audience-centered approaches that strengthen visibility, engagement, and trust.
Storytelling & Messaging
Translating complex information into clear, memorable narratives that resonate with real people.
Social Impact & Community Engagement
Supporting initiatives that amplify voices, foster inclusion, and create lasting change.
what sets my work apart
is the blend of strategy, perception management, and research—paired with direct experience working with clients and stakeholders across national and international contexts. This perspective allows me to design, deliver, and promote communications that are thoughtful, grounded, and results-oriented.
I’m especially passionate about partnering with organizations working in international development, employment and workforce services, arts, and community programs—spaces where communication can directly influence access, opportunity, and impact.
My goal is simple: to help you communicate in a way that feels true to your mission and genuinely understood by your audience. That’s where meaningful social impact begins.
My background
I hold an MPhil in International Relations and an MA in Political Studies, with a focus on digital diplomacy and crisis communication. Alongside my professional work, I enjoy coaching individuals on cross-cultural collaboration and effective communication.
Outside of work, I express myself through poetry and photography, and I actively support local artists, nonprofits, and small businesses. This website is my canvas—a place to share my work, projects, and creative explorations.